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This growth has not come without its fair share of growing pains. We've had to shut down our local showroom just to keep up with demand. We are now processing and shipping out just shy of 1,000 orders per day and are continuing to grow revenue six-figures month over month. Q. How have you all scaled up operations and employees to grow your company? Discount Divas is a rapidly-growing startup at HuntsvilleWest. (Courtesy) A. My husband, Brandon, told me that every time a business doubles in size, everything changes. That has been absolutely true. I never thought it would grow this fast, but we've fully adopted it and have been running with it! We've grown from just me in the second bedroom of my apartment to 12 employees, with the majority of that happening in the last few months.

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At the beginning of the year, we'd post something to Facebook in the morning, then watch people comment, look up the person's Facebook name in a spreadsheet, and manually send them an invoice through Paypal and then just hope they'd pay. We'd then watch our Paypal email to see when people paid and would manually weigh the item, print a shipping label, print a return address, write a thank-you card and manually mark it as paid in the spreadsheet. All of that has changed! We could have never scaled that way, but we were able to prove that we really had something. In March, HuntsvilleWest built a fully automated system that includes inventory management, barcode fulfillment, shipping integration and user management. It used to have two full-time people just reading Facebook comments and sending orders and could fulfill around 30 packages a day. Now, those same two people can each fulfill around 600 packages a day. Q. What makes your business model so unique in the fashion world? A.

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